Read your book anywhere, on any device, through RedShelf's cloud based eReader.
Digital Notes and Study Tools
Built-in study tools include highlights, study guides, annotations, definitions, flashcards, and collaboration.
The publisher of this book allows a portion of the content to be used offline.
( 2 pages per
1 days )
The publisher of this book allows a portion of the content to be printed.
The publisher of this book allows a portion of the content to be copied and pasted into external tools and documents.
Additional Book Details
Grewal/Levy Marketing was designed for todayÃ¢â‚¬â„¢s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
|Sold By||McGraw-Hill Higher Education|
|ISBNs||9781259304903, 1259304914, 9780077729028, 9780077729028, 9781259304910|
|Number of Pages||737|